We’re ID UNLIMITED, the UK leader in sportswear and leisurewear personalisation and customisation.
We partner with the biggest names, brands, and governing bodies to bring their boldest apparel visions to life.
Combining over three decades of tradition with a modern, scalable approach, we are the UK’s premier name for personalised, high-quality customisation solutions.
Across state-of-the-art facilities in Kinsale, Ireland, and Macclesfield, UK, we offer a seamless, end-to-end experience that puts our client at the heart of the process.
Tailored solutions, unmatched quality
From embroidery to screen printing, heat transfers, or any other customisation technique, our wide-ranging services guarantee flawless brand representation. We invest in the latest technologies and sustainable methods to deliver impeccable results that elevate your brand’s identity.
Your trusted partner
ID UNLIMITED has proudly collaborated with icons across sports, fashion, and retail, including the FA, EFL, SPFL, UEFA, McLaren, Fanatics, and many more. Our client-centric approach, ethical sourcing practices, stringent quality control, and helpful team of experts have cemented our reputation as an invaluable partner.
Part of the ID UNLIMITED GROUP
As a proud member of the ID UNLIMITED GROUP of global companies, we tap into a wealth of knowledge, expertise, and specialisms from industry leaders across the EU, Asia and the Americas to deliver unparalleled benefits to our customers.
Visit the ID UNLIMITED GROUP websiteGlobal scale, local service
While our reach and capabilities span continents through the ID UNLIMITED GROUP, our commitment to personalised service remains distinctly local.
We combine the resources and expertise of a global operation with the attentive, hands-on approach of a neighbourhood partner.
Our dedicated teams in Kinsale and Macclesfield don’t just process orders – they build lasting relationships, provide responsive support, and offer the kind of nuanced understanding that only comes from being genuinely embedded in the local market.
Our story spans thirty years, four cities, and features in countless iconic sporting moments
Elms begins trading as ID UNLIMITED UK, aligning us with our group partners
Elms becomes the official provider of sleeve badges, letters and numbers to the National League
Proud partners of
FAQs
What happened to Elms?
On December 8, 2025, Elms Marketing changed its trading name ot ID UNLIMITED UK, to better align with our sister companies throughout the ID UNLIMITED GROUP. While our name is new, our product, team and commitment to our customers are completely unchanged.
What kinds of companies does ID UNLIMITED work with?
At ID UNLIMITED, we specialise in providing sports textiles solutions to professional sporting organisations, federations and leagues. If that sounds like you, please use a contact form or reach out directly.
How is ID UNLIMITED reducing its environmental impact?
We’re committed to embedding sustainability in everything we do. That includes overhauling our energy providers to become 100% renewable, installing solar panels across our sites, reducing the amount of plastic in our packaging, moving to water-based inks and more. To learn about the programme, search ID UNLIMITED ReFlex.
What is the ID UNLIMITED GROUP?
The ID UNLIMITED GROUP is a consortium of companies across Europe, Asia, and the Americas that specialises in sports textile solutions. Together, we provide the world’s most prestigious competitors and manufacturers with customisation solutions. As a group member, we benefit from exclusive manufacturing techniques and a global reach, enabling us to support the very biggest clubs, brands and competitions.
How do I get access to the ID UNLIMITED store?
For existing customers, click the ‘store’ button at the top right to access the ID UNLIMITED webstore. If you wish to create an account, please use the contact form below to speak to a customer service representative. Please note that only approved customers can access the store.
Does ID UNLIMITED sell badges, letters and numbers to the public?
No. We sell to approved customers only, such as clubs, leagues and retailers.
Does ID UNLIMITED UK sell outside of the UK?
Absolutely! Our products are shipped globally to meet the demands of the wide world of sports. Speak with a customer service representative to discuss shipping.
How much does ID UNLIMITED charge for shipping?
Shipping costs are variable depending on where in the world you are located, your local duties, and the quantity of items to be shipped. Check the web store for more details.
Does ID UNLIMITED offer next-day delivery?
We utilise DHL’s Next Day Delivery service for orders within the UK. However, next-day delivery is not guaranteed.
