Connected Experiences | Smart Tags | Tap In

Connection is at the heart of sport. That’s why we’re at the forefront of digital experiences.

From product authentication to authentic fan engagement, Tap In® connected experiences from ID UNLIMITED offer fully customisable, affordable, and scalable digital solutions that transform your physical products into digital touchpoints.

Whether it’s a jersey, a patch, or a piece of merchandise, we enable seamless interactions that unlock exclusive content, real-time updates, and personalised experiences – all with a simple tap, no app required.

We don’t just connect products; we connect people.
Our NFC-powered solutions turn everyday merchandise into interactive moments. Whether it’s a matchday check-in, a digital collectable, or a personalised message from a club legend, every tap becomes a chance to engage, excite, and reward fans in real time.

Data-driven, fan-first.
Every interaction through our platform generates high-quality, first-party data, giving clubs and brands powerful insights into fan behaviour, preferences, and sentiment. This enables smarter marketing, more meaningful engagement, and stronger loyalty, all while respecting privacy and security.

Built for scale, ready for the future.
From secure product authentication to Web3-ready integrations, our technology is designed to grow with you. Whether you’re launching a limited-edition drop or building a global fan engagement strategy, Tap In® is flexible, secure, and future-proof.

Image showing three phones showing devices with Tap In screens from ID UNLIMITED

98 %

fan approval of Tap In®

Tap In® experiences

The NFL x Mitchell & Ness

For the 2025 International Games, the NFL and Mitchell & Ness chose to reimagine their fan apparel with a limited-edition connected product range that embedded Tap In® technology. Fans could access exclusive content from NFL icons, upload selfies to win prizes and experience augmented reality photography – all without an app.

Nottingham Forest

To celebrate their Europa League match against Malmö, a repeat of their famous 1979 European Cup Final fixture, Nottingham Forest collaborated with ID UNLIMITED on a Tap In®-powered merchandise drop that unlocked bespoke fan content, including rare archive footage from the Cup victory, a digitised virtual museum and interactive digital competitions.

Macclesfield FC

Starting from the 2025/26 season, Tap In® patches were included on every Macclesfield FC kit, creating a more personal, interactive matchday experience, collecting meaningful insights into fan engagement, and opening a new sponsorship channel for the club.