Connected Experiences | Smart Tags | Tap In

Connection is at the heart of sport. That’s why we’re at the forefront of digital experiences.

From product authentication to authentic fan engagement, Tap In® connected experiences from ID UNLIMITED offer fully customisable, affordable, and scalable digital solutions that transform your physical products into digital touchpoints.

Whether it’s a jersey, a patch, or a piece of merchandise, we enable seamless interactions that unlock exclusive content, real-time updates, and personalised experiences – all with a simple tap, no app required.

We don’t just connect products; we connect people.
Our NFC-powered solutions turn everyday merchandise into interactive moments. Whether it’s a matchday check-in, a digital collectable, or a personalised message from a club legend, every tap becomes a chance to engage, excite, and reward fans in real time.

Data-driven, fan-first.
Every interaction through our platform generates high-quality, first-party data, giving clubs and brands powerful insights into fan behaviour, preferences, and sentiment. This enables smarter marketing, more meaningful engagement, and stronger loyalty, all while respecting privacy and security.

Built for scale, ready for the future.
From secure product authentication to Web3-ready integrations, our technology is designed to grow with you. Whether you’re launching a limited-edition drop or building a global fan engagement strategy, Tap In® is flexible, secure, and future-proof.

98 %

fan approval of Tap In®

The Tap In® advantage

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Flexible

Whether its robust authentication to battle fakes or fully interactive fan experiences, Tap In® offers Web3 powered platform tailored to your unique demands.

Scalable

From limited run apparel releases to competition badges to be produced in the millions, Tap In® is built to scale.

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ROI-focussed

Tap In® offers unparalleled sponsorship and advertising opportunities, enabling partners to get closer to fans than ever before and gain insights never before possible.